Γιατί η British Airways μειώνει το κόστος εν μέσω της υπηρεσίας New Brunch στις πτήσεις μεγάλων αποστάσεων, είναι ο λόγος των δασμών Trump πίσω από αυτό

Δευτέρα, Απρίλιος 14, 2025

British Airways has recently come under fire for its new brunch service on long-haul flights, with passengers accusing the airline of cost-cutting amid a significant downgrade in in-flight dining. The changes have left many travelers disappointed, particularly in premium cabins like Club World and First Class, where the meals have historically been a highlight of the journey. Passengers have noted that the new brunch menu—featuring lighter options such as cheese frittatas, Belgian waffles, and poached eggs on sourdough—seems more suited to a budget airline than a premium carrier. This shift has raised questions about the airline’s strategy and whether it’s a response to financial pressures, such as those caused by President Trump’s tariffs.

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Many frequent flyers see this as a move to save costs rather than improve the passenger experience. Previously, British Airways offered substantial meals like grilled halibut and chicken Wellington in First Class, which have now been replaced with simpler, less expensive dishes. With tariffs on European goods impacting airline operations and costs, it’s speculated that the airline may be cutting corners to balance its books.

While British Airways has defended the changes by claiming that the new brunch service aligns with passenger preferences for lighter meals, the backlash from premium passengers suggests otherwise. As the airline continues to navigate rising operational costs, including the potential long-term effects of Trump’s tariffs, the question remains whether these changes are here to stay or a temporary cost-saving measure.

Previously, British Airways’ premium cabins offered passengers a more luxurious dining experience, with diverse, gourmet meal options designed to enhance the overall flight experience. However, the reduced meal variety and simplified dishes have raised concerns about whether these changes are truly driven by customer preferences or if they reflect a broader effort to save money. In addition to the new brunch offering, BA has also cut back on meal options for late-night flights, removing appetizers and dessert choices in favor of lighter fare like paninis, soups, and salads.

While British Airways maintains that the new brunch service aligns with customer demand for lighter, healthier meals, many passengers feel that these changes reflect a worrying trend toward sacrificing quality for cost efficiency. The backlash highlights the ongoing struggle airlines face in balancing profitability with maintaining a premium service experience for their loyal customers.

British Airways (BA) has recently rolled out a new brunch service on long-haul flights, but not everyone is cheering the change. The airline’s decision to shift to lighter, more cost-effective meals has left some passengers frustrated and disappointed, particularly frequent flyers who have voiced concerns that the new service is a “major downgrade.” The decision, which impacts meals served on flights departing between 8:30 AM and 11:29 AM, has raised questions about the airline’s commitment to maintaining its premium reputation, especially in its Club World (business class) and First Class cabins.

While British Airways claims that the new brunch offering is based on positive customer feedback and aims to meet passenger preferences for lighter meals, many view the changes as part of a larger trend toward cutting costs. Previously, passengers in premium cabins were treated to substantial meals such as grilled halibut, chicken Wellington, and vegetarian korma. Now, those options have been replaced with simpler dishes like cheese frittatas, Belgian waffles, and poached eggs on sourdough. This shift has sparked debate about whether these changes are really in the best interest of passengers or merely a move to save money.

British Airways’ New Brunch Service: A Cost-Cutting Move?

The new brunch service was introduced on long-haul flights departing between 8:30 AM and 11:29 AM starting on October 15, 2025. The meals include a variety of lighter dishes such as cheese frittatas, Belgian waffles, and poached eggs on sourdough. For many passengers, the most jarring change has been the shift away from the elaborate meals previously offered in premium cabins like First Class. These main courses have been replaced with much simpler fare, which some view as a reflection of British Airways’ increasing focus on reducing expenses.

In addition to the new brunch menu, BA has also implemented changes to its late-night flight offerings. For flights departing after 9 PM, the airline has removed appetisers and dessert options. Instead, passengers can expect a much lighter menu that includes paninis, soup, and salads, a move the airline claims will help passengers maximize their sleep during overnight flights.

The decision to trim down meal options is not sitting well with many frequent flyers. A thread on FlyerTalk, a popular online forum for airline enthusiasts, revealed that many passengers considered the changes “cheap” and indicative of a “downgraded” experience. One user commented that the new service looks like “simple cost-cutting,” reducing the variety of snacks from three to one and replacing gourmet canapés with cheaper nuts and olives.

Frequent Flyers’ Reaction: Is British Airways Cutting Corners?

Frequent flyers, particularly those in First Class, are vocal in their discontent with the new meal options. British Airways’ premium customers, who often pay significantly more for their tickets, feel that the reduction in meal quality undermines the value of the experience. One commenter on FlyerTalk remarked that they “didn’t get the 11:29 AM cut-off,” highlighting that passengers on flights departing after 11 AM may not receive their main courses until well after noon, especially if there are any ground delays.

For many, the changes feel like the airline is focusing too much on cost savings at the expense of the passenger experience. These passengers argue that the premium service in First Class and Club World should offer a higher standard of food and service that reflects the significant price premium they pay for their tickets. The backlash has been particularly fierce because the new service came without a clear explanation about why the changes were necessary or how they would benefit the passengers who have long been loyal to the airline.

The Airline’s Response: Justifying the Changes

In response to the backlash, British Airways has defended the new brunch service, stating that it was introduced in line with positive feedback from customers. The airline spokesperson emphasized that the new offering is designed to cater to customer preferences for lighter meals, especially in the mornings when many passengers prefer smaller, simpler dishes. They added that BA had trialled the new brunch menu with thousands of customers on various routes, receiving “extremely positive” feedback on the quality and variety of the options provided.

Furthermore, British Airways maintains that the changes were made with passengers’ needs in mind, particularly those on longer flights who may want lighter options to better manage their comfort during the journey. According to the airline, this shift aligns with evolving food trends and increasing passenger demand for healthier, lighter meal choices on flights.

However, despite the airline’s justification, many frequent travelers remain skeptical. The response has been seen by some as an attempt to deflect attention from what they view as a cost-cutting strategy, one that sacrifices the quality of the travel experience for profit margins.

Economic Implications for British Airways and Its Passengers

While British Airways insists that the changes were made based on passenger preferences, the decision to reduce meal options during key meal times is being scrutinized as a cost-saving measure. Airlines across the globe have been grappling with the economic impact of rising operational costs, fuel prices, and post-pandemic recovery. British Airways’ owner, International Airlines Group (IAG), has stated that it plans to invest £7 billion over the next three years to enhance IT systems, aircraft, and operational improvements. Despite this investment, it appears that the airline is looking for ways to trim operational costs, and meal services are an easy area to target.

For passengers, particularly those in premium cabins, this shift in meal offerings can be seen as a reduction in the value they receive for the higher price they pay for First Class and Club World tickets. While the removal of certain in-flight services may help British Airways reduce operating expenses, the long-term effects on passenger loyalty and brand reputation could be significant. With competitors like Emirates, Qatar Airways, and Singapore Airlines maintaining a high level of luxury and service in their premium cabins, British Airways will need to tread carefully to avoid alienating its most loyal customers.

What Does This Mean for the Future of Air Travel?

The changes implemented by British Airways are part of a larger trend in the airline industry, where airlines are increasingly looking to reduce costs without sacrificing service quality. The trend towards lighter, simpler meals on long-haul flights reflects changing passenger preferences and growing concerns over environmental sustainability. However, the backlash from frequent flyers suggests that some travelers still value the high-end, full-service experience, particularly when paying for premium tickets.

Airlines will need to carefully balance cost-cutting measures with maintaining the quality and experience that keep their customers loyal. As passengers become more discerning and value-driven, airlines must adapt to meet these changing expectations without compromising the core offerings that make them stand out in the competitive airline industry.

Conclusion: British Airways’ Path Forward

In the short term, British Airways may be able to cut costs with its new brunch service and changes to late-night flight menus. However, in the long run, the airline must consider the impact these cost-cutting measures have on passenger satisfaction and loyalty. By staying attuned to customer feedback and ensuring that premium passengers continue to feel valued, British Airways can ensure that it remains a competitive force in the global airline industry.

As the airline works to balance profitability with passenger expectations, the road ahead will require careful navigation of these competing priorities. Whether the new brunch service is a hit or miss will likely influence British Airways’ approach to in-flight dining in the years to come.

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